Terrence Clay
2022-07-14 07:18:57 UTC
https://thelandofwhatever.blogspot.com/2019/05/when-mtv-meant-something-dial-mtv-1986.html
MTV was in a period of transition in 1986. Original VJ's Nina Blackwood, JJ Jackson (both in June), and Martha Quinn (December) were let go, and America was introduced to the phrase, "Wubba, wubba, wubba", courtesy of British-Jamaican import "Downtown" Julie Brown. The network was experimenting with third-party reruns (i.e. The Monkees, Best of Saturday Night Live) in order to diversify their programming, infuriating viewers with the non-music programming (i.e. The Young Ones) in the mix.
But, then, with hair metal a growing thing, metalheads dominated the phone lines of the channel's weeknight request series, Dial MTV, which aired at 6 (ET), opposite your local evening news. It was kind of hard for pop-rock to gain a foothold. Even with a change in the rules for video eligibility in mid-stream, not much changed, and Dial MTV was history by the end of the decade.
Following is a promo for the show.
Rating: B.
MTV was in a period of transition in 1986. Original VJ's Nina Blackwood, JJ Jackson (both in June), and Martha Quinn (December) were let go, and America was introduced to the phrase, "Wubba, wubba, wubba", courtesy of British-Jamaican import "Downtown" Julie Brown. The network was experimenting with third-party reruns (i.e. The Monkees, Best of Saturday Night Live) in order to diversify their programming, infuriating viewers with the non-music programming (i.e. The Young Ones) in the mix.
But, then, with hair metal a growing thing, metalheads dominated the phone lines of the channel's weeknight request series, Dial MTV, which aired at 6 (ET), opposite your local evening news. It was kind of hard for pop-rock to gain a foothold. Even with a change in the rules for video eligibility in mid-stream, not much changed, and Dial MTV was history by the end of the decade.
Following is a promo for the show.
Rating: B.